Surely, you would want to make your customer’s life easier by helping them instantly find your products. Instead of them needlessly searching for the exact item they are looking for, you can make this process effortless. All you have to do is add some tags to the pictures containing your products. This way, they simply click on the item they are interested in so they find out more about it and potentially purchase it. Showcasing your products this way is sure to get more attention. This can easily be done with the help of Scopa Shoppable Product Tagging.
Scopa makes adding tags to your website as easy as it can be. It does not waste your time, as only a few minutes of your time are needed to place tags along with individual tracking for product and content-specific bio.
Website images can indeed make or break the marketing of your product. However, you can not depend too much solely on them. Sure, they are important for overall style and should fit your website, but they don’t really have a specific role. Even if an image on your site highlights only a single one of your products, it’s a bit of a waste of space on your site as you could be showcasing multiple of your products and potentially selling all of them at once.
The tags are clickable and can be used for multiple items on a single image. It is especially useful for enticing prospects to visit your product pages.
Not to mention you can keep an eye on the number of times every individual tag has been clicked on or hovered above. This helps you for creating analytics on what works and what does not as well as what products grab the most attention.
Scopa is extremely convenient for marketing agencies, e-Commerce businesses, and bloggers, too. It integrates with Swell, WooCommerce, Shopify, and even Google Analytics.
By way of you adding shoppable tags, this tool is convenient for boosting your traffic as far as your product pages go as well as increasing the number of conversions. It does not require any experience or special skills in coding so everyone can use it. Both its installation process and use is very intuitive and user-friendly.
It’s simple. Just copy your site’s URL and paste it into Scopa, which will then gather every single one of your website and mobile version of your pictures. Then, add the links to your product on the respective parts of the images. You can include short information about the products, too. That means the name of the product, its price, or the destination URL.
You can either pick a ready-made template that has a basis of what usually gets the most conversions on social media platforms, or you can customize tags the way you want to have them.
Personalizing your theme is trouble-free. Simply choose the colors that represent your brand the best, create your own style of tags, and save all of that under a title.
Previewing tags on your images is also an option, so if something is missing you can always additionally tweak them. Scopa also gives you the option to optimize the tags for various screen sizes, for either PCs or mobile devices.
The tags you place assist your potential customers to find the products they are interested in instantly, which boosts conversion greatly. Adding distinct attributes for each one of the tags is also possible. This makes keeping tabs on the performance of each one of your products and content easy.
The dashboard contains an outline that shows you all of the hovers, clicks, and impressions you got on your tags as well as which products your visitors check out the most. Google Analytics is involved in this, too. You get integration with it or e-Commerce platforms. This means you have all of your tagging and analysis in one place.
Whichever plan you choose, they all include shoppable product tags without the watermark, the ability to customize your theme, automatic publishing, analytics that help you optimize your business, and many more nifty features.
There are a lot of benefits that come with using this tool, such as your revenue getting increased, and visitors to your site interacting with your products’ pages more often. Furthermore, faster checkouts as the search engine are obsolete since the tags directly lead visitors to the product page.
Conclusion
With Scopa Shoppable Product Tagging, you make your customers’ shopping easier, but you also increase engagement with your products in general and get the analytics you can use to further optimize your business so it grows even more. So, you kill multiple birds with one stone. Not to mention you have everything in one place, and the tool is very easy and uncomplicated to use.
