How to Use Instagram for Business to Boost Sales

Social media platforms have become only more and more popular when it comes to using them for marketing purposes. And Instagram is definitely one of the top choices as far as marketing goes.

Millions of dollars have been poured into advertisements and professional Instagram accounts to boost sales, reach great audiences and achieve maximum engagement.

The visibility you can get on Instagram is way bigger than you might get on more traditional platforms, so you might as well make the best use of it. Here are a few tips and tricks regarding the strategies you should use to boost your sales using Instagram.


1. Maintain an active account

Firstly, and most obviously, you have to create an Instagram. Naturally, merely making one is not enough. You have to grow a following, and that is no easy task by any means. Of course, you can spam random people, buy followers and use other not-so-approved methods of making it. However, you probably won’t make it as far as you would then by creating a genuine following.

You have to own an active account that publishes quality content. You can get help by checking out some automation tools, too. Organize your time and content well, and in advance. Publishing your content at an optimal time can make all the difference you need. Engage with your audience, too. It’s extremely important

2. Make use of hashtags

Many people neglect the fact that hashtags are one of the most powerful tools you can use on social media platforms. Make all of the hashtags you use relevant to your business and products, and be certain that you combine them right. This way, you will be way more likely to reach exactly the people you want to reach, and these people just might be your potential customers or clients.

Make your brand visible. However, finding the hashtags that would benefit you the most does require a lot of time and effort to find.

3. Advertise

Using Instagram to advertise your business is a sure way to reach your targeted audience, and people who have not come across your brand yet. It can be expensive, but it is also definitely worth it and gets a lot of good results back. Be sure to strategize your ads so that the people who are most likely to be your potential customers see your brand.

4. Post-high-quality and eye-catching images

As you are already probably aware of the fact that Instagram is primarily a visually-based platform, so you know that you should not post low-quality images. The ones that catch people’s eyes the most are colorful, HD images. They have to be attractive enough for people to stop scrolling through their feeds while they should also highlight your products or services in the best possible light. It has to be true to your brand, as well.

That’s how you make your targeted audience connect your products and aesthetics with your brand. Find you’re aesthetic and then be consistent with it. There are also a lot of plugins that can help you with that.


Instagram is an excellent way to build a faithful audience after you have successfully reached them. With a lot of time and effort, you can maximize the results and improve your brand awareness, reach, and engagement. Follow these tips, maybe seek out help from some automation plugins, and stay active. As long as you stick to a certain regime, you will improve in no time.