Instagram is one of the hottest platforms out there. Whether you’re posting a quick joke, a makeup tutorial, or your pet doing tricks, videos grab attention fast. But there’s just one problem: how long can your video actually be?
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TLDR:
Different parts of Instagram have different video length limits. Reels can be up to 90 seconds, Feed videos can be up to 10 minutes, and Stories cap at 15 seconds per clip. You can use tricks to post longer videos, especially on Stories and IGTV. Scroll down to learn how to make the most of your video content on the ‘Gram!
Instagram Video Types and Their Limits
Instagram has four main ways to post videos. Each one has its own time limit. Let’s break them down.
1. Instagram Reels
Reels are short, fun, and super trendy. Think TikTok-style.
- Time Limit: Up to 90 seconds
- Best For: Quick tutorials, dance videos, mini vlogs, and memes
You can add music, filters, and text to spice things up. Reels are great for growth because the algorithm pushes them to new people.
2. Instagram Feed Videos
These are the traditional videos you see while scrolling through your feed.
- Time Limit: Between 3 seconds and 10 minutes
- Verified accounts or larger creators: May be allowed up to 60 minutes
Longer content is okay here, like interviews, tutorials, or anything with substance. Just make sure to keep it interesting so users don’t scroll past!
3. Instagram Stories
Stories are quick, disappear in 24 hours, and are super easy to post.
- Time Limit: 15 seconds per Story
- Post multiple clips: Up to 100 Stories (that’s a total of 25 minutes!)
If your video is longer than 15 seconds, Instagram will automatically split it into chunks—as long as it’s under 60 seconds. Want to post something longer? You’ll have to do some editing or break it up yourself.
4. Instagram Live
Live streaming lets you interact with followers in real time.
- Time Limit: Up to 4 hours
- Save Option: You can save your Live stream and post it as a video
This feature is perfect for Q&As, concerts, or chill hangouts. Just make sure your connection is solid—no one likes a laggy Live!
What Happens If Your Video Is Too Long?
If you try to upload a video that exceeds Instagram’s limit, you’ll get an error message. The app might trim the video for you, but sometimes you’ll need to go back and edit it yourself.
Pro Tip: Use apps like InShot, CapCut, or Adobe Premiere Rush to trim or crop your clips fast.
Tips for Posting Longer Videos
Okay, so you want to get around the limits? Here are some clever tricks:
- Use multiple Stories: Just keep adding clips to tell a longer tale.
- Break long videos into parts: Label them “Part 1,” “Part 2,” etc.
- Go Live: Then save and post your Live as a longer video.
- Use captions & tags: Help your longer videos get found easier.
Choosing What Video Type to Use
Here’s a quick cheat sheet to help you decide the best place to post your video:
| Video Type | Max Time | Best Use |
|---|---|---|
| Reels | 90 seconds | Viral clips, short tutorials, humor |
| Feed Video | 10 min (or 60 for some) | Detailed content, vlogs, product demos |
| Stories | 15 sec per clip, up to 100 clips | Day-to-day updates, behind-the-scenes |
| Live | 4 hours | Real-time interaction, events, Q&As |
How to Keep Viewers Interested
Even if you can post longer videos, should you? 🤔
People scroll fast. So try to hook them in the first 3 seconds. Here’s how:
- Start with a question or a bold statement
- Use text overlays to tease what’s coming up
- Show action immediately—don’t wait too long to get to the good stuff
New Changes and Updates
Instagram is always changing. What’s true today might be different in a few months. They’ve already merged IGTV and Feed videos, and they’re likely to keep tweaking video features.
Tip: Always check Instagram’s Help Center or app updates for the latest guidelines.
FAQs
Can I post a 5-minute video to Instagram?
Yes! Just post it as a Feed video. It needs to be under 10 minutes for most users, under 60 for some verified accounts.
How do I make longer Stories?
Record in separate clips or let Instagram split your video if it’s less than a minute. Otherwise, use an editor to break it up first.
Why did Instagram cut off my video?
It probably exceeded the time limit for the feature you chose. Double-check where you’re trying to post it.
What’s the longest Reel I can post?
90 seconds is the current max for Reels.
Final Thoughts
Instagram videos can be as short as 3 seconds or as long as 4 hours—it just depends on the format you pick. Whether you’re aiming to go viral with a Reel or share a deep story in a Live, knowing the rules helps you create smart, scroll-stopping content. Let your creativity flow—but mind the clock!
Now go out there and make some magic. And remember: sometimes, less really is more.
