Imagine opening a beautifully wrapped PR package. Inside, there’s a product you’re excited to try. But wait — there’s more. A small handwritten note sits inside. It simply says, “We thought you’d love this. Thanks for being awesome!” Suddenly, your day is a little brighter.
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TLDR
Thoughtful notes in PR packages do more than just say “hi.” They add a personal touch that helps build a deeper connection between brands and recipients. A sweet, simple message can turn a one-time collab into long-term love. It’s not about big gestures — it’s about showing you care.
Why Little Notes Mean a Lot
We live in a world where marketing is loud. Ads are flashy. Emails get buried. Social media is fast and crowded. So, when someone takes the time to write a personal note, it stands out.
It feels real. It feels human. And in a world full of screens, that’s kind of magical.
The Psychology Behind the Greeting Card Effect
There’s science here too. Studies show that personalization makes people feel more valued. And when people feel valued, they trust you more. Trust leads to loyalty. Loyalty turns into word-of-mouth love.
When someone gets a PR package, their first thought might be, “Cool product!” But when it includes a kind note, their second thought is, “This brand gets me.”
What Makes a Note Thoughtful?
Not all notes are created equal, but don’t worry — you don’t have to be a poet. You just have to be authentic.
Here are a few ways to make your message shine:
- Use their name – “Hi Sarah” beats “Dear Influencer.”
- Make it personal – Mention something unique like “We saw you love skincare.”
- Keep it short and sweet – A few kind words go a long way.
- Add a signature – A hand-signed note feels extra warm.
Basically, write the kind of note that would make you smile.
It’s Not Just for Big Brands
You don’t need a massive budget to send a kind message. Small startups and indie creators can do this just as well — maybe even better! In fact, when you’re small, this personal touch helps you stand out more.
Think about it. The big brands are mass-mailing packages. But you? You’re sending out something that feels like a gift from a friend.
Real-Life Reactions Tell the Story
Still not convinced? Scroll through unboxing videos or IG stories where creators share PR gifts. Notice which packages get the “Awww” or “This note is the best part!” comments.
These notes don’t just make people smile — they get shared. That means more visibility for your brand. More eyeballs. More fans. More magic.
How Notes Create Lasting Loyalty
A thoughtful message has a ripple effect. Here’s how:
- It turns a transaction into a connection – People feel like they matter.
- It makes your brand memorable – You stick in people’s hearts, not just feed.
- It invites future collaboration – Influencers are more likely to keep working with brands that treat them kindly.
Basically, it sets the stage for a happy, ongoing relationship.
Quick Note Writing Ideas
If you’re stuck on what to write, here are some tiny templates you can tweak:
- “Hi [Name]! We’re big fans of your content and thought you’d love this. Thanks for spreading joy!”
- “Hey [Name], this reminded us of your awesome summer vibe. Hope it adds fun to your season!”
- “Thanks for always showing up with creativity and kindness. You inspire us!”
Even three sentences can go a long way.
Turn Notes into a Brand Signature
Want to level up? Make personalized notes part of your brand DNA.
You could:
- Add a branded notecard to every package.
- Assign team members to write them – even interns can help!
- Make playful, themed cards — like holiday or seasonal ones.
This consistent effort builds something powerful — familiarity and warmth.
Handwritten vs. Printed: Does It Matter?
Short answer? Both work. But handwritten wins hearts.
Even if it’s just a line or two added by pen, that gesture stands out. It says, “We made time for you.” And people remember that.
It’s Fun for Everyone
Let’s be real — writing nice things feels good. It’s a break from the digital blur. It slows things down. It brings the humanity back into marketing.
Your team might even look forward to writing those notes.
What to Avoid
A few simple don’ts:
- Don’t write the same thing in every note. Copy-paste is obvious.
- Don’t make it too salesy. This isn’t an ad — it’s a hello.
- Don’t overthink it. Authentic > perfect.
Final Thoughts
At the end of the day, brand loyalty doesn’t just come from a great product. It comes from human moments. And thoughtful notes in PR packages are one of the simplest, sweetest ways to create them.
They cost almost nothing. But the value? It’s huge.
So grab a pen. Say something kind. And start building that loyalty — one note at a time.
