Want to promote your store and get more customers? Don’t just write an email. Make it move. Video newsletters are the new secret sauce for winning attention. They’re easy, fun, and really good at getting people to click!
More clicks = more shoppers = more sales. It’s that simple.
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Why Use Video in Newsletters?
Reading is great, but watching is faster. A video can show what a whole paragraph takes to explain.
Here’s why video newsletters work:
- They grab attention: A moving picture always catches the eye.
- They show off products: Let people see your stuff in action.
- They build trust: Shoppers like to see real people talking to them.
- They boost clicks: Videos can increase email click rates by up to 300%.
Sounds awesome, right? So where do you start?
The Best Video Newsletter Tools for Store Promotions
You don’t need to be a tech genius. These tools make it super simple. Here are our favorites:
1. BombBomb
This one is all about personal touch. You can record yourself saying “hello” or showing off a top seller.
- Easy to use
- Perfect for small businesses
- Email open tracking and analytics
Tip: Great for sending seasonal offers with a friendly smile!
2. Mailchimp + Loom
Mailchimp is the king of newsletters. Loom is perfect for quick videos. Put them together and you’ve got magic.
- Record demos or promos
- Add video thumbnails easily
- Great for product launches
Tip: Keep it short. Under 60 seconds is best for these videos.
3. Vidyard
Vidyard is powerful and full of tools. It’s great if you want your videos to feel polished.
- Templates for video emails
- Marketing and sales tracking
- Good for bigger stores and teams
Tip: Use it for VIP sales or loyalty program invites.
4. Moosend
Moosend lets you add video GIFs right into emails, making it look like your video is playing inside the message. Cool, right?
- No editing skills needed
- Drag-and-drop email builder
- Budget-friendly
Tip: Use animated sale banners for flash deals!
What Kinds of Videos Work Best?
You don’t need a film crew. Use your phone camera. The key is being real and helpful.
Here are a few great types of videos to try:
- Product Demos: Show how it works and why it’s awesome.
- Behind the Scenes: Let people peek into your store.
- Unboxing or Hauls: These are super popular and fun to watch.
- Customer Testimonials: Let happy buyers do the talking for you.
- Exclusive Offers: Share promo codes in a fun, lively way.
Make the Most of Every Video Newsletter
Even the best videos need a smart strategy. Here’s how to make your newsletters shine:
- Use a catchy subject line: Tease what’s inside the video.
- Add a play button: People are more likely to click.
- Include a call to action (CTA): Tell them what to do next –“Shop Now” or “Get the Deal”.
- Keep it short: Under 2 minutes is the sweet spot.
- Track results: Check open rates, clicks, and who watched what.
Final Thoughts
Video newsletters are fun, fast, and fabulous for store promotions. Whether you’re launching a new line, giving a flash sale, or just saying hi – video makes it pop.
Pick a tool, hit record, and start sending those eye-catching emails. Your customers will love it, and so will your sales chart.
Happy filming and selling!
