A Guide to Finding Competitors in SEMrush

In the ever-evolving landscape of digital marketing, staying ahead of the competition is crucial. SEMrush, a powerful SEO tool, empowers marketers to gain valuable insights into their competitors’ strategies.

In this step-by-step guide, we’ll explore how to find competitors in SEMrush and leverage this information to enhance your SEO efforts.


How to Find a Competitor in SEMrush?

Follow the below steps to find a competitor in Semrush:

1. Log in to SEMrush

Before diving into competitor analysis, log in to your SEMrush account. If you don’t have one, you can sign up for a free or paid account on the SEMrush website.

2. Access the Domain Overview Tool

Once logged in, enter your domain into the search bar and hit “Enter.” You’ll be directed to the Domain Overview tool, which provides a snapshot of your website’s performance.

3. Explore Your Organic Search Competitors

In the Domain Overview, scroll down to the “Main Organic Competitors” section. SEMrush automatically identifies websites that compete with yours in organic search. These are valuable insights into the competitive landscape for your target keywords.

4. Analyze Competitor Metrics

Click on the number next to “Competitors” to view a detailed list of your organic search competitors. Explore metrics such as common keywords, search traffic, and the number of backlinks. This information helps you understand why these sites are your competitors and what strategies they employ.

5. Review Competitor Pages

Navigate to the “Pages” tab to see which specific pages on competitor websites are driving the most organic traffic. Analyzing their top-performing pages can inspire your content strategy and reveal opportunities to optimize existing content.

6. Analyze Competitor Keywords

Switch to the “Organic Research” tab to delve into the specific keywords your competitors are ranking for. Identify high-ranking keywords that align with your business objectives. This information can guide your content creation and optimization efforts.

7. Uncover Backlink Strategies

Backlinks play a pivotal role in SEO. In SEMrush, head to the “Backlink Analytics” section to explore your competitors’ backlink profiles. Identify domains linking to their content. Understanding their backlink strategies can inform your outreach and link-building initiatives.

8. Utilize the Keyword Gap Tool

Navigate to the “Keyword Gap” tool under the “Keyword Analytics” menu. Enter your domain and those of your competitors. SEMrush will highlight keywords that your competitors rank for, but you do not. This reveals potential gaps in your SEO strategy.

9. Set Up Competitor Tracking

In SEMrush, you can set up Position Tracking to monitor your competitors’ search positions over time. This feature provides regular reports on keyword performance, enabling you to adapt your strategy based on competitors’ movements.

10. Benchmark Your Performance

Regularly revisit the Domain Overview tool to benchmark your website’s performance against competitors. Track changes in metrics and adjust your SEO strategy accordingly to maintain or surpass your competitors’ positions.


Finding competitors in SEMrush is not just about keeping tabs on rivals; it’s a strategic move to elevate your own SEO game. Armed with insights into competitor keywords, backlink strategies, and content performance, you can fine-tune your approach and propel your website to new heights in the competitive digital landscape. Start exploring SEMrush today and unlock the secrets to SEO success.